be designed to influence a single individual in a direct and specific way. A business message should focus on the individual rather than the organization or the group, since the individual is the only one who has an emotional connection with the message and the organization or the group is the only one who has a desire to get the message delivered.
So if the message is addressed to one person, that single individual is the message’s intended recipient. If the message is addressed to a group, the intended group is the message’s intended recipient. But if it’s addressed to a single individual, the intended individual is the message’s intended recipient. This is why we refer to a business message as an “individual touch.
the business message should be addressed to the intended recipient. This, again, is why we refer to a business message as an individual touch. We also refer to it as an indirect delivery. When people refer to a business message as an individual touch, it’s because when we receive it, we already know the message is addressed to us. In that case, we don’t send the message to ourselves. When someone sends us a business message, the message is addressed to us.
We also refer to business messages as indirect delivery because when we receive it, we send it back to the sender. In that case, we don’t send it back to ourselves. When someone sends us a business message, the message is addressed to someone who we already know is the one we want to hear it from.
When we receive a business message, we send it to ourselves. When someone sends us a business message, the message is addressed to a person we already know and know that person is the one we want to hear it from.
But in content and form, the message should never be just a phone call. In fact, the most effective business messages should be direct, face-to-face communications. We can have a business “conversation” that lasts a couple minutes and then suddenly the person on the other end calls, and the conversation ends.
Business messages should be more than a conversation. Business messages should be business meetings. Meetings are meetings. They’re face-to-face communications with only one other person. Business meetings are one of those things that seem to become more important as time passes, and more important than you know what to do with them. They’re meetings we can’t just ignore.
Meeting-like conversations are very useful and necessary for business. The key is to find another way to do it, one that is both productive and pleasant. But what should be more important than making your meeting productive and pleasant and efficient is making the meeting itself productive and pleasant and efficient. Because meeting is one of those things that can be very productive and pleasant, and when it is productive and pleasant, it should be productive and pleasant and efficient.
It used to be that meeting was all about business, but the business message has changed a lot. Now it’s about personal interaction and communication. Now the business message is more focused on making that interaction personal and meaningful for the person.
